And Verizon would be the biggest beneficiary of the shift, according to the survey responses. The rate of customer defections, which ran at about 1% a month at AT&T, could rise to as much as 1.25%, according to the survey. Unlike cable-TV bills that increase routinely, the wireless industry typically doesn’t raises prices on current customers but uses promotions to move people to higher-priced plans.ĪT&T’s move might ruffle some feathers, according to a Recon Analytics mobile intender survey.
The price hike will test whether mobile service providers can join other industries like food and energy in passing on higher costs. While locked at home, customers stuck with their carriers and largely continue to do so today.
As a result of the Covid-19 pandemic, wireless phone companies have been seeing record low wireless churn rates.
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